Shopkins Giveaway for Moose Toys at Comic-Con San Diego

Moose Toys and MWWPR wanted a Comic-Con presence in order to promote the limited edition Bubbleisha Shoppie doll. We landed on a concept that allowed us to create a Bubbleisha-themed ice cream sandwich in partnership with popular west coast ice cream shop Coolhaus. The custom ice cream sandwich was featured in Coolhaus brick and mortar stores for several weeks leading up to Comic-Con. During the show we brought a Bubblesisha truck to town where we distributed ice cream sandwiches to all and limited edition Shoppies to select lucky fans.