Liquid Death sponsored both Metallica’s M72 World Tour and NASCAR’s Chicago Street Race, and we produced high-impact assets that made big appearances at both events. Black Ops fabricated a custom footprint for the Metallica tour, including a coffin cooler used for retail sales and a photo backdrop that traveled across Europe, North America, and beyond.
All elements were housed in custom crating carrying ISPM 15 certification, ensuring safe and compliant transport throughout the tour. This allowed the brand experience to remain consistent and visually striking at every stop.
For Chicago, we produced a custom 44-foot race trailer, a checkerboard floor for the Liquid Death Thirst Hearse, a custom pedestal for chugging contests, and a variety of other branded elements. These activations helped thousands of fans “Murder Their Thirst.” (Partner Agency: G7 Entertainment Marketing)
