Oscar Mayer Bacon Smoked Shoelaces

From Adweek: Oscar Mayer teamed up with Black Ops Productions to create 1,500 pairs of limited-edition shoelaces cold-smoked with actual Oscar Mayer Hardwood Smoked Bacon to capture their scent.
Black Ops used a three-chamber system to extract the aroma from freshly cooked bacon while filtering out the grease particles, and the “heavenly scent was then transported to the shoelace infusion chamber, where the laces steep to bacony-bliss until they’re ready for packaging,” Oscar Mayer said.
Fans have until April 1 to vie for one of those 1,500 pairs by tweeting with the hashtags #OscarCookMyKicks and #Sweepstakes.

Oscar Mayer Bacon Smoked Shoelaces

From Adweek: Oscar Mayer teamed up with Black Ops Productions to create 1,500 pairs of limited-edition shoelaces cold-smoked with actual Oscar Mayer Hardwood Smoked Bacon to capture their scent.
Black Ops used a three-chamber system to extract the aroma from freshly cooked bacon while filtering out the grease particles, and the “heavenly scent was then transported to the shoelace infusion chamber, where the laces steep to bacony-bliss until they’re ready for packaging,” Oscar Mayer said.
Fans have until April 1 to vie for one of those 1,500 pairs by tweeting with the hashtags #OscarCookMyKicks and #Sweepstakes.

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